Citalouise Reyes-Geiggar stands as one of the most compelling upcoming figures shaping the future of industrial technology and marketing leadership. Her journey from the island of Guam to the executive table of a global tech powerhouse reflects determination, purpose, and an unwavering commitment to elevating others. As Chief Marketing Officer (CMO), North America of Radix, she blends strategic acumen with a people-centered philosophy that has helped define the global footprint.
A Foundation Built on Purpose and Perseverance
Born and raised on Guam, Citalouise carved an academic path that spans coast to coast. She earned her BA from the University of Washington, followed by an MBA from the University of Phoenix, and later a Doctorate from National University. Her ascent into leadership is driven by a passion for making a meaningful, positive impact. The marketing visionary leader credits her family for instilling the values that fuel her ambition and guide her leadership philosophy.
Her motivation is rooted not in title or authority but in service. Citalouise seeks to empower those around her, leading through example and integrity. The ripple effect of kindness and respect, she believes, can shape communities and organizations in profound and lasting ways.
Radix: Redefining Industrial Innovation & Hybrid Intelligence
Radix represents a unique force in the global industrial landscape. Known for tackling complexity with confidence, the company offers tailored, cutting-edge digital technology solutions for asset-intensive industries that help them scale to operational excellence. It is widely regarded as a hidden gem among industrial technology solution providers.
What sets Radix apart is not only its technical excellence but its people. The team thrives on challenging environments, navigating intricate industrial needs with precision and creativity. The company has gained recognition for its leadership in Industrial AI and its ability to turn some of the world’s most demanding problems into opportunities for customer value transformation.
A Business Model Built on Trust and Innovation
Radix’s business model is straightforward yet powerful. Trust, integrity, and customer-centricity guide every decision. Its global reach reflects the strength of its people, processes, and evolving technology. By continually innovating and scaling as a partner rather than a vendor, Radix has earned loyalty and recognition in markets around the world.
Cultivating a Culture of Empowerment and Creativity
At the heart of Citalouise’s leadership lies a deep appreciation for her team. The marketing visionary leader describes every marketing team that she has led as a vibrant, creative, and diverse collective. She believes in cultivating an environment where every individual feels seen, valued, and respected.
The company culture mirrors this ethos. Diversity and varied life experiences enrich the collaborative environment, creating what she describes as a working family grounded in care and mutual respect. Transparency and open communication shape the foundation of her leadership, while empathy and accountability guide day-to-day operations.
Citalouise encourages innovation by setting high standards, modeling the behavior she expects, and ensuring her team is protected from burnout. And in the midst of strategic alignment and hard work, she maintains that fun and creative energy are essential ingredients of marketing excellence.
Stewarding Growth and Vision as CMO
In her role as Chief Marketing Officer, Citalouise leads the marketing engine that drives global presence. Her responsibilities span brand vision, communications, demand generation, partner marketing, and go-to-market strategy.
The marketing visionary leader brings a history of leading strategic initiatives and cross-functional teams across organizations of various sizes. At Radix, she has strengthened the marketing unit into a diverse and dynamic powerhouse that supports business units worldwide.
Her leadership coincides with several milestones in the company’s journey. Radix has launched over fifty AI-powered industrial applications through strategic collaborations, introduced groundbreaking technologies such as JO.AI and Leafcutter, and advanced APM Industrial solutions and sustainability-focused innovations. The company’s presence at events, including the ARC Leadership Forum, OTC, partner events, and global energy symposiums, underscores its rapidly expanding influence.
Navigating Challenges and Staying Motivated
Citalouise’s rise has not come without obstacles. As a woman in a competitive and historically male-dominated field, she notes the challenges that women like herself continue to face. From navigating workplace politics to the pressure of continually justifying ideas, the effort often requires twice the energy to earn the same recognition.
The passionate leader also acknowledges the complex balance of professional ambition and personal responsibility that many working mothers and wives experience in today’s environment. Yet these challenges fuel her drive rather than hinder it. Her motivation stems from the opportunity to make a meaningful impact, to demonstrate the resilience of a professional working mother and wife, and to inspire others who walk a similar path.
A Leadership Style Rooted in Clarity and Collaboration
Citalouise characterizes her leadership style as collaborative and outcome-driven, anchored in leading by example. The passionate leader prioritizes clarity of vision, enabling teams to not only understand the goals but the reasons behind them. Autonomy and trust are central to her approach, empowering teams to innovate and take ownership while ensuring alignment across the organization.
Her success mantra rests on four pillars: clarity, collaboration, consistency, and fun. Clear purpose ensures direction. Collaboration harnesses diverse perspectives. Consistency builds trust and drives sustainable results. Fun supports creativity and team morale. Together, they form the rhythm of her leadership philosophy.
Charting the Future of Radix
Looking ahead to 2025 and 2026, Citalouise sees Radix stepping firmly into its role as the leading global provider of technology solutions for asset-intensive industries. The company’s growth trajectory is accelerating, and she is committed to exceeding expectations as Radix continues its ascent.
Her vision is grounded in measurable impact and strategic positioning. Under her leadership, the marketing function is poised to help scale the company to new heights while reinforcing its reputation as an innovative solution services and transformation leader.
Understanding the Market Landscape
According to Citalouise, the market Radix serves is rapidly evolving, and the company stands out through its on-the-ground collaboration with customers. The marketing visionary leader emphasizes that Radix does far more than traditional service providers or consulting firms.
With engineered, hybrid intelligence and a commitment to delivering vision-to-value at scale, Radix meets clients where they are and guides them to where they need to be. This approach sets the firm apart in an increasingly competitive industrial technology landscape.
A Message of Hope, Leadership, and Humanity
Citalouise’s parting message to readers bridges her professional journey with her roles as a mother, wife, colleague, and friend. She emphasizes the importance of kindness, diversity, and purposeful outcomes. The passionate leader encourages individuals to celebrate differences and to lead with empathy to help create a more resilient and hopeful world. Drawing from her faith, she references the timeless principle to love one’s neighbor, reinforcing the belief that compassion is a catalyst for collaboration and collective progress.