On the Indira Gandhi National Tribal University (IGNTU) campus in Amarkantak, a young student with a love for numbers was already dreaming bigger than his textbooks. Ritik Tamrakar (Founder and CEO of BOOST STAR Experts), who excelled in mathematics and later graduated as a Gold Medalist in Software Development, never saw his journey as one that would stop at academic achievement. For him, education was not only about grades, it was about building a foundation strong enough to take bold leaps into the future.
That foundation was nurtured at IGNTU, Amarkantak, a prestigious central university known for empowering students from diverse backgrounds with academic excellence and modern learning opportunities. Established by an Act of Parliament in 2007 and operational from 2008, IGNTU aims to expand higher education opportunities for India’s tribal communities, promoting their cultural legacy and socio-economic advancement. The university offers a vibrant mix of programs across UG, PG, and PhD levels. These include degrees in arts, sciences, commerce, professional fields, and vocational studies such as B.Voc and B.Pharma, as well as specialized streams like Tribal Studies and Media.
Here, Ritik completed both his B.Voc in Software Development (2016) and his MCA (2022) here, and his years on this campus played a pivotal role in shaping his academic and professional journey. With a focus on innovation, technology, and holistic development, IGNTU gave Ritik not only the technical knowledge but also the confidence and discipline to pursue entrepreneurship at a global level.
From Student to Visionary Leader
Ritik’s path was shaped early on by curiosity and determination. During his MCA, he undertook industrial training in Hyderabad, specializing in Python development. There, the visionary leader worked on real-world tools and applications, strengthening both his creativity and technical expertise. This hands-on exposure complemented his academic foundation, preparing Ritik to step into the professional world with clarity and ambition.
He began his career as a web developer in Indore, before joining Cedcoss Technologies in Lucknow. At Cedcoss, the visionary leader quickly rose to lead the Speed Optimization and Technical SEO department for Shopify, an experience that helped him understand leadership and client-centric problem-solving. Later, at Lion Digital, a leading Australian digital marketing agency, Ritik worked on high-impact global eCommerce projects that deepened his perspective on international business and client demands. Each of these roles became stepping stones, building his expertise and fueling his dream of creating his own company.
That dream transformed into reality with the birth of BOOST STAR Experts, a global digital solutions company that today serves entrepreneurs across continents.
Solutions That Empower Global Entrepreneurs
BOOST STAR Experts is not just another digital company; it is a complete growth partner for businesses. The company is driven by a clear and bold mission: “to help our clients achieve their desired level of success online by providing them with the services and resources they need to succeed.” It has work closely with its clients to ensure that their websites are designed and developed to meet their specific needs and goals.
Over the years, BOOST STAR has successfully delivered more than 1,500 eCommerce projects spanning various industries, proving its ability to handle projects at scale while maintaining quality and innovation. Ritik’s vision is to make the digital journey of businesses smoother and smarter, enabling entrepreneurs of all sizes to compete on a global stage.
The company’s services cover the entire digital business journey, including:
- Complete eCommerce Website Launch – Guiding clients through every step, from brainstorming and strategy development to design, deployment, and post-launch support. BOOST STAR ensures businesses can go live with confidence and long-term scalability.
- Branding & Product Design – Designing strong brand identities, product packaging, and visuals that help businesses stand out. The company focuses on creating unique designs that leave lasting impressions while aligning with the client’s vision.
- Custom Website Development – Specializing in Shopify, but also working with platforms like WordPress, Wix, and custom frameworks. Websites are built with performance, responsiveness, and user experience in mind, tailored to suit diverse industries.
- International Expansion Strategies – Helping businesses go beyond borders. BOOST STAR provides tailored strategies for entering global markets, managing localization, handling compliance, and creating region-specific campaigns.
- Search Engine Optimization (SEO) – Driving organic visibility through advanced strategies like technical SEO audits, on-page optimization, backlink building, and keyword strategies that bring long-term, sustainable traffic.
- Conversion Rate Optimization (CRO) – Analyzing customer journeys and using data-driven strategies to increase conversions. This includes improving layouts, product pages, checkout flows, and testing user experience for maximum impact.
- Speed Optimization – Enhancing website speed with tools, techniques, and code optimization to ensure websites are lightning-fast. This directly improves both SEO rankings and customer satisfaction.
- Digital Marketing – Comprehensive campaigns across Meta (Facebook & Instagram), Google Ads, LinkedIn, and other platforms. Services include ad creation, targeting, performance tracking, and scaling campaigns to achieve high ROAS (Return on Ad Spend).
- AI-Powered Solutions – Developing tools and strategies that integrate artificial intelligence for personalization, automation, and smarter decision-making. This includes predictive analytics, chatbots, and customer behavior analysis.
- Training & Workshops – Offering guidance and upskilling opportunities for clients, students, and businesses, ensuring they are prepared for the latest trends in eCommerce and digital marketing.
Every service is designed with one focus: helping businesses grow sustainably in a competitive digital world.
The Business Model That Drives Growth
BOOST STAR Experts operates on a client-focused, partnership-driven business model. As an official Shopify Partner, the company gains direct referrals from Shopify while also building relationships through agencies, freelancers, and affiliates who collaborate with BOOST STAR to extend its reach. Alongside referrals, the company invests in organic SEO, targeted advertisements, and social media engagement to connect with businesses worldwide. This hybrid model ensures sustainable growth, long-term partnerships, and a strong global presence.
The Internship Initiative
Being the Founder and CEO, Ritik’s vision is not only about building businesses but also about nurturing the next generation of digital leaders. Under the leadership of Mr. Lovekush Manjhi, BOOST STAR Experts launched an internship and training department dedicated to empowering students and freshers. Through this initiative, young learners gain hands-on experience with live projects, helping them bridge the gap between academics and industry expectations.
The program is provided at no cost, and so far, over 1,000 certifications in web development, SEO, content writing, and digital marketing have been awarded to students across India. Many of these students have gone on to secure jobs or start their own ventures, amplifying the impact of BOOST STAR’s mission.
The Core Members Behind the Vision
While Ritik is the face of BOOST STAR Experts, he is quick to acknowledge that the company’s success would not have been possible without its core team members. From senior developers and digital marketing strategists to designers and project managers, these professionals brought expertise, commitment, and vision to the table. Together, they built the foundations of a company that today serves clients in over 25 countries. Ritik often refers to them as the “pillars” of BOOST STAR, whose contributions continue to shape the company’s growth and culture.
A Culture of Collaboration and Innovation
At BOOST STAR Experts, culture is more than a buzzword, it is a way of working. The visionary leader has nurtured an environment where creativity is celebrated, experimentation is encouraged, and failures are seen as stepping stones to innovation. Team members are empowered to own their projects, take risks, and explore new solutions. Regular brainstorming sessions, continuous learning programs, and open communication channels ensure that the company stays ahead of industry trends.
Prestigious Award 2025
In 2025, BOOST STAR Experts reached a proud milestone when it was awarded “Tech Disruptor of the Year” at Shivir, organized by Shiprocket at Hotel Pullman Aerocity, New Delhi. This recognition highlighted the company’s innovation and consistent delivery of impactful solutions in the eCommerce landscape. For Ritik and his team, the award was more than just a trophy, it was validation of their vision, hard work, and relentless pursuit of excellence.
Leadership Style and Success Mantra
Ritik describes his leadership style as a blend of vision-driven direction and hands-on collaboration. He sets a clear path for the company’s growth while giving his team the freedom to execute their ideas. Transparency, accountability, and problem-solving are central to his approach. The visionary leader believes in leading by example and being approachable, ensuring that his team feels empowered to innovate and take ownership.
His success mantra is simple but powerful: consistency combined with adaptability. Staying true to core values and long-term goals while remaining open to change and innovation has helped him steer BOOST STAR Experts through challenges and opportunities alike.
Overcoming Challenges and Staying Motivated
Like any entrepreneurial journey, Ritik’s path has not been without obstacles. Balancing big-picture vision with everyday execution, scaling operations while maintaining quality, and navigating rapid technological changes have been constant challenges. Finding and retaining the right talent, people who share the company’s values and dedication, has also been an ongoing task.
Yet, the visionary leader remains motivated by one thing: impact. Watching clients achieve growth, seeing his team evolve into leaders, and knowing that BOOST STAR’s work creates global value is what drives him forward. The gratitude and trust from clients, combined with the passion of his team, fuels his determination to keep pushing boundaries.
Recognitions and Achievements
BOOST STAR Experts’ journey is filled with accomplishments. In addition to becoming an official Shopify and Google Partner, the company has developed apps like Wishlist Expert and Shopify Review App, and created useful Chrome extensions such as Font Picker, Color Picker, and SEO Meta Inspector.
These tools have been adopted by professionals worldwide, improving workflows for developers, designers, and marketers alike. Several client projects have achieved measurable increases in traffic, sales, and visibility as a direct result of BOOST STAR’s strategies. But Ritik insists that the company’s greatest achievement lies in the trust and loyalty of its clients, many of whom return with repeat projects and refer BOOST STAR within their networks.
Looking Ahead
The future of BOOST STAR Experts is ambitious and innovation-driven. Ritik envisions expanding the company’s capabilities by integrating Artificial Intelligence into its offerings. AI-powered personalization, automation, and predictive analytics will form the next chapter of their services, enabling businesses to unlock new growth opportunities. Beyond Shopify, the company also plans to extend its expertise to platforms like Wix, WordPress, and mobile application development, ensuring clients have access to diverse and cutting-edge solutions.
By 2026 and beyond, the visionary leader sees BOOST STAR Experts as a global leader in AI-driven digital solutions, a company known not just for its services, but for its impact, sustainability, and ability to empower businesses worldwide.
Message to Readers
Ritik encourages aspiring entrepreneurs, students, and dreamers not to wait for the perfect moment, because it never comes. His advice is to start small but start now. Test ideas, learn from failures, and refine them along the way. The visionary leader emphasizes the importance of building relationships, staying authentic, and focusing on impact rather than just profit.
Words of Wisdom
Ritik shares valuable advice, “To all aspiring entrepreneurs, remember that every big achievement starts with a simple idea. Don’t be afraid to fail; instead, embrace failure as a teacher. Consistency, persistence, and values are what turn dreams into reality. Build something that matters, not only to you but to the world.”