In a world full of trends and fast-paced changes, Tia Latrell(Founder and Owner of Latrell Flowers) stands out as a woman of purpose, faith, and creativity. She is not just an entrepreneur—she is a floral artist, fashion innovator, and a passionate leader guided by something bigger than business. The passionate leader has turned her childhood passion into a blooming brand that mixes art, fashion, floral design, and faith. Through her journey, Tia has built more than a company—she has built a community of customers and collaborators who value quality, beauty, and purpose.
Her journey is an inspiration for anyone with a dream and a desire to turn that dream into something real, impactful, and full of purpose. With each bouquet, each design, and each message she shares, Tia is planting seeds of hope, inspiration, and faith—one bloom at a time.
Rooted in Faith and Guided by Passion
Tia holds a Bachelor’s degree in Political Science from Morgan State University, but her heart was always in the arts. From the age of eight, she knew that she was born to create. Her calling was clear early on, but the real moment of transformation came when Tia received what she calls a divine calling from God—one that guided her to start a business rooted in creativity and faith. This calling led to the creation of Latrell Flowers, where her artistic talent could fully blossom. Working alongside is her business partner, manager, and fellow designer, Cynthia Hudson-Laney. The passionate leader turned her vision into a reality—building a brand that now serves clients across multiple industries.
A Brand That Does It All
Latrell Flowers is not your average flower shop. While the company does specialize in custom floral arrangements, its services go far beyond. Tia and her team also offer apparel, accessories, shoes, and even bedazzled sports merchandise—all designed with the same creative eye and attention to detail. Every product, from a bouquet to a custom t-shirt, is made with the client’s vision in mind. Whether it’s a corporate event, birthday, funeral, sports event, or a simple gift, Tia’s team ensures that every piece leaves a lasting impression.
In addition to offering in-person services, Latrell Flowers has built a strong presence on Amazon, with the operation of an Amazon storefront as an Amazon Influencer, and has a growing list of products available for purchase online. This digital success has helped the company reach a wider audience while staying true to its roots.
Wearing Many Hats—and Loving Every Role
As the owner and founder of Latrell Flowers, Tia does it all. She oversees daily operations, manages creative projects, develops customer engagement strategies, and leads the charge in floral innovation and fashion styling. She is also a thought leader on Amazon, where her storefront and influencer content continue to grow. Every step of her journey reflects her hands-on approach, her dedication to detail, and her strong leadership skills.
Under her reign, a few key milestones in the company’s journey include the expansion of product lines, growth in customer reach, and increasing recognition as a multi-service brand that balances art, faith, and business.
Overcoming Challenges with Resilience
Running a business in the floral and fashion industry isn’t always easy. Tia faces challenges like market changes, economic uncertainty, evolving customer tastes, and unexpected obstacles. But through it all, she stays focused, grounded, and motivated. Her strength lies in her values, perseverance, adaptability, consistency, time management, and most importantly, faith. The passionate leader believes that every challenge has a purpose and that her calling keeps her going, even during hard times.
“My motivation comes from fulfilling God’s purpose for my life. That’s what keeps me grounded and inspired to move forward,” Tia says. Her deep connection to her beliefs and commitment to bringing beauty into the world gives her the energy to keep building, creating, and leading with purpose.
A Team That Grows Together
At the heart of Latrell Flowers is a strong, dedicated team. Tia along with her business partner, Cynthia both believe in creating a positive, empowering, and creative work culture where each team member feels appreciated and inspired to contribute. The team thrives in an environment where ideas are welcomed, achievements are celebrated, and collaboration is key. This culture has led to incredible results—from standout floral arrangements to eye-catching apparel and merchandise.
Tia knows that a team that feels valued will always give their best, and this philosophy is reflected in everything that the company does.
Leading with Creativity and Purpose
Tia’s leadership style is a blend of visionary thinking, faith-based guidance, and a people-first approach. She leads by example, encouraging her team to think outside the box, follow their creative instincts, and stay committed to excellence.
Her success mantra is simple yet powerful: “Empower your team, serve your customers with heart, and never lose sight of your values.” This approach has not only driven growth but has also helped Latrell Flowers build lasting relationships with clients, partners, and collaborators.
The Road Ahead: 2025 and Beyond
As Tia looks to the future, the path is full of exciting plans. In 2025 and 2026, Latrell Flowers plans to:
- Expand floral, fashion, and ecommerce services
- Enhance sustainability efforts
- Grow the Amazon storefront
- Form new partnerships aligned with the brand’s mission
- Continue supporting community initiatives and inclusive practices
As a certified MBE, DBE, SBE, and WBE, Latrell Flowers is also committed to supporting minority- and women-owned business ecosystems, proving that growth can be both meaningful and impactful.
Navigating a Changing Market
The floral and fashion industries are shifting—consumers are now looking for eco-friendly, personalized, and experience-driven products. Tia sees these trends not as roadblocks but as opportunities. “The market is transforming, and the businesses that stay ahead of the curve—especially those that care about sustainability—are the ones that thrive,” she explains. By staying current and innovative, Latrell Flowers continues to offer value that customers can feel, see, and trust. Furthermore, its model is based on customization, collaboration, and connection. Every arrangement and product is tailored to the client, while the company also focuses on creating experiences that bring people together.
By combining floral artistry with fashion, ecommerce, and social influence, Tia has created a hybrid business that reaches people across different spaces—both online and offline. This gives her the competitive edge to stay ahead in the changing market.
Special Message
Tia’s journey is more than just a business story—it’s a testament to faith, purpose, and perseverance. Her advice for aspiring entrepreneurs and readers is simple yet profound: “Stay aligned with your purpose. Let faith guide your decisions. And always remember, when you follow God’s plan, your steps are covered in grace and direction.” She believes that when leaders lead with purpose, they uplift others, create stronger teams, and build businesses that truly make a difference.