Born in Njombe, Tanzania, on 19th July 1989, Dr. Krantz Mwantepele is a leader whose career blends creativity, technology, and strategic vision. Holding an Honorary Doctorate in Business Management and currently pursuing an MBA in Artificial Intelligence, Krantz has built his leadership journey on a foundation of innovation, problem-solving, and a deep understanding of global market dynamics.
From his early years, he nurtured a passion for creating solutions that could transform industries. This drive eventually led to the founding of Koncept Group, a diversified powerhouse in PR, marketing, media, and technology solutions. Today, his vision extends far beyond business growth — he aims to create an African brand that competes on the global stage, empowering young talent and redefining what’s possible for the continent’s creative and technological industries.
Building a Multi-Industry Powerhouse
Under Krantz’s leadership, Koncept Group has grown into a diversified conglomerate offering a wide spectrum of solutions for brands, institutions, and individuals. The company’s core divisions cover:
- Public Relations & Strategic Communications: Media relations, crisis communication, brand reputation management, and strategic storytelling.
- Marketing & Advertising: Creative campaigns, influencer marketing, brand activations, and event management.
- Digital Solutions: Social media management, SEO, digital advertising, and online brand presence optimization.
- Technology & Innovation: AI-driven marketing tools, Koncept Metrics for monitoring impressions and clicks, and Ubaoni Ad – Tanzania’s premier digital advertising network.
- Media Production: High-quality TVCs, documentaries, digital content, and photography.
- Consumer Electronics & Distribution: Exclusive distribution for Hisense and KOBE Motors Japan in Tanzania.
- Smart Living Solutions: Smart TVs, routers, smart home devices, and automation solutions.
- Other Ventures: Real estate, insurance, agribusiness, aviation, and energy solutions.
By providing 360-degree strategies, Koncept Group ensures clients have access to comprehensive, integrated services designed to thrive in fast-changing markets.
Defining Vision and Driving Milestones
As Founder and Group CEO, Krantz takes a hands-on approach to leadership — defining the vision, making strategic decisions, securing major partnerships, and ensuring innovation remains central to the company’s DNA. Beyond operational responsibilities, he mentors emerging leaders within the organization, nurturing a culture of creativity and accountability.
Significant milestones has been achieved by Krantz and his Koncept Group team. This includes:
- Founding the company in 2016 and scaling it into a leading multi-sector enterprise.
- Becoming the official distributor for Hisense and KOBE Motors Japan in Tanzania.
- Launching Ubaoni Ad, a groundbreaking digital advertising network delivering over 10 million daily impressions.
- Recognition among Africa’s 10 Most Empowering Business Leaders to Follow in 2024.
- Winning Best PR & Marketing Agency in Tanzania at the East Africa Travel & Hospitality Awards 2025.
- Expanding into the UAE with a new Dubai office.
- Executing landmark campaigns for CRDB Bank Marathon, leading corporations, and government institutions.
These achievements reflect a clear trajectory toward becoming a globally recognized African brand.
Overcoming Challenges and Staying Motivated
For Krantz, leadership is as much about navigating challenges as it is about celebrating victories. Among the hurdles he faces are:
- Keeping pace with rapid technological changes and staying ahead of industry trends.
- Balancing the push for innovation with the readiness of African markets.
- Recruiting, developing, and retaining top-tier talent.
- Managing economic uncertainties and shifting market dynamics.
Despite these challenges, Krantz remains driven by the impact his work creates — from helping brands grow to creating opportunities for young professionals. His unwavering commitment lies in ensuring African creativity and technology make their mark on the global stage.
A Team United by Purpose
Koncept Group’s strength lies in its people — a dynamic mix of strategists, creatives, technologists, and visionaries united by a shared ambition: Excellence. The company fosters a collaborative environment where ideas flow freely, and every voice is valued. To keep innovation alive and productivity high, Krantz emphasizes:
- Continuous Learning – offering training, mentorship, and exposure to new technologies.
- Empowerment – giving team members ownership and freedom to innovate.
- Recognition – celebrating wins and rewarding high performance.
- Innovation Challenges – inviting fresh solutions to real business problems.
- Work-Life Balance – supporting flexibility while ensuring top results.
This culture not only drives business success but also inspires loyalty and creativity within the team.
Transformational and Visionary Leadership
Krantz describes his leadership style as both transformational and visionary. His approach centers on inspiring teams, setting bold goals, and providing the tools and resources necessary for success. He believes in leading by example, staying approachable, and encouraging accountability at all levels.
His guiding principle, or success mantra is “Creativity with Purpose”, a belief that every initiative should deliver measurable value and leave a lasting impact. Resilience is another core philosophy, with Krantz viewing challenges as stepping stones to greater innovation.
Future Roadmap: 2025 and Beyond
The future for Koncept Group is ambitious and well-defined. For 2025/2026, the company aims to:
- Expand across East Africa and the Middle East.
- Scale AI-driven marketing and analytics solutions.
- Grow Ubaoni Ad into Africa’s largest digital advertising network.
- Introduce financing options for electronics and smart living products.
- Advance sustainability projects, including the Fireless Cooker and ocean conservation initiatives.
- Establish Koncept Digital Hub as Africa’s premier innovation center for startups.
Over the next decade, Krantz envisions Koncept Group becoming a globally recognized African powerhouse, setting international benchmarks in PR, marketing, and technology.
Thriving in a Rapidly Changing Market
Krantz is acutely aware of the shifting dynamics in Africa’s PR, marketing, media, technology, and consumer goods sectors. With digital adoption surging and brands increasingly relying on data-driven strategies, opportunities are ripe for innovation. However, the competitive environment demands agility and constant reinvention.
Tanzania, in particular, offers fertile ground for disruptive solutions that blend storytelling with measurable results — a space where Koncept Group excels, consistently delivering beyond visibility to drive sustainable growth.
A Business Model Built on Engagement and Results
Koncept Group’s business model revolves around integrated, data-driven engagement. Its approach includes:
- Exclusive Partnerships – with leading media houses, influencers, and publishers.
- Multi-Channel Strategies – from traditional TV and radio to digital platforms, influencers, and live activations.
- Performance Tracking – using Koncept Metrics to measure impressions, engagement, and ROI.
- Tailored Solutions – customizing strategies to each client’s unique objectives.
This model enables the company to reach millions daily while ensuring campaigns achieve tangible, measurable success.
A Message to Africa’s Innovators
Krantz’s message to aspiring entrepreneurs, leaders, and creators is simple yet powerful: “Believe in African potential — innovate with purpose, and success will follow. Africa’s creativity, resilience, and resourcefulness can shape global industries. Don’t wait for change — be the change. Focus on solving problems, adding value, and leaving a legacy.”