In an era where businesses are increasingly dependent on digital strategies, mastering digital marketing has never been more crucial. As the world becomes more connected, Elie Sarkis, the Co-Founder and Managing Partner of Intoact International, is at the forefront of driving change in the industry. His company is on a mission to empower individuals and corporations alike, providing them with the knowledge and practical tools needed to thrive in the digital space.
A Journey Fuelled by Passion
Elie’s journey into the digital marketing world started more than 13 years ago, long before digital marketing became an essential part of business strategy. The fervent leader’s passion for digital marketing began when he first encountered the world of social media and its potential to transform how businesses communicate with consumers. This newfound interest led him to work with a diverse range of regional and international companies, allowing him to refine his skills and understand the dynamic needs of different markets. However, it wasn’t until Elie realized the shortage of practical training in the industry that he was driven to take a leap forward and co-founder Intoact International in 2016.
“I was seeing businesses struggling to implement digital strategies effectively,” Elie shares. “I wanted to bridge the gap by offering practical, hands-on training that could empower people and organizations to adapt to the digital age. That’s when the idea of Intoact International was born.”
Revolutionizing Digital Marketing Training
Intoact International is built on a simple yet powerful mission: to empower individuals and businesses with the knowledge they need to succeed in the digital space. The company’s flagship offering is the Certified Digital Marketing A-Z Practical Training Course, a comprehensive program that covers all aspects of digital marketing. From social media marketing to SEO, eCommerce, content marketing, email marketing, and Google Analytics, this course ensures that students are well-equipped to tackle the demands of a digital-first world.
“We don’t just teach theory; we teach how to implement strategies in the real world. Whether you are a student, a business owner, a freelancer, or a professional looking to switch careers, we ensure that our training gives you the tools you need to succeed,” Elie explains. In addition to the comprehensive digital marketing course, Intoact International also offers short courses focused on specific areas such as social media, SEO, and content marketing, among others. These courses are particularly popular among professionals who wish to specialize in one area or need to upgrade their skills in line with the latest trends.
The quality of the training provided by Intoact International is recognized globally. The company’s courses are attested by the Knowledge and Human Development Authority (KHDA) in Dubai, and is internationally accredited by the Digital Marketing Institute (DMI), a global leader in digital marketing education. Keeping pace with industry trends, Intoact International has also introduced an AI-focused course, addressing the growing importance of Artificial Intelligence in digital marketing. Elie recognizes that as new technologies emerge, it is crucial to stay ahead of the curve, both for his company and his clients.
A Holistic Approach to Digital Marketing
Beyond training, Intoact International provides personalized digital marketing consultancy and SEO services, helping businesses develop tailored strategies to improve their online visibility, attract targeted traffic, and increase sales. Whether it’s assisting a small business owner or guiding a large enterprise, Elie and his team are dedicated to delivering results.
One of the company’s key milestones was receiving accreditation from the Digital Marketing Institute and KHDA. “These accreditations represent a major achievement for us,” Elie says. “They validate the quality of our training programs and help build trust with our students and clients.” Additionally, the company’s global reach, with students from various corners of the world, speaks volumes about the impact of their work. Many of their students have gone on to secure jobs, start their own businesses, or advance in their careers, thanks to the practical skills they gained.
Navigating Challenges in a Dynamic Industry
While the digital marketing landscape offers immense opportunities, it is not without its challenges. For Elie, staying ahead of the curve in a rapidly evolving industry is an ongoing task. “The digital marketing field is constantly changing, and it can be difficult to stay on top of new developments,” he explains. “We have to be agile, constantly adapting our courses and services to reflect the latest trends and technologies.”
However, the fervent leader is motivated by the success stories of his clients and students. “The biggest reward for me is seeing our clients achieve their goals, whether that’s growing their business, securing new customers, or landing a job. When our students come back to tell us that our course helped them land a new job or grow their career, it gives me the motivation to keep pushing forward,” says Elie.
Building a Culture of Innovation and Growth
One of the standout features of Intoact International is its unique company culture, which places a premium on collaboration, transparency, and continuous learning. Elie believes that fostering an environment where everyone is encouraged to contribute ideas leads to better outcomes for the company and its clients. “We prioritize growth and skill development. I encourage my team members to lead projects, explore new ideas, and constantly improve. It’s this sense of ownership and freedom that drives innovation and productivity,” says Elie.
The company’s culture of growth and innovation has also earned it recognition as a “Great Place to Work” in Dubai. Employees appreciate the opportunities for professional development and the collaborative atmosphere that Elie has worked hard to cultivate.
Looking to the Future
Intoact International is focused on strengthening its leadership in digital marketing training and consultancy by 2025/2026. It aims to broaden its course offerings, bridging the gap in digital marketing knowledge and connecting individuals with essential expertise. Its goal is to introduce specialized courses on emerging technologies and platforms, empowering professionals to stay competitive in this rapidly evolving field. Additionally, we plan to expand our reach to individuals seeking digital marketing expertise and companies looking to enhance their online growth and marketing ROI.
Words of Wisdom
Elie gives advice to stay curious and keep learning. In the ever-evolving digital world, success comes from continuous growth, adapting to change, and investing in your education to stay ahead.