In the ever-evolving landscape of entertainment and media, few names command the kind of respect and admiration that Amy Prenner does. As the Founder and driving force behind The Prenner Group, she has spent nearly two decades redefining what it means to build brands, tell stories, and create impact through the power of public relations (PR). With a career spanning film, television, and now the digital frontier, Amy’s journey reflects both the timeless art of storytelling and the fearless embrace of innovation.
A Journey Fueled by Passion and Perseverance
The Prenner Group came into existence in 2007, born from Amy’s desire to channel her extensive experience as a television and film publicist into something of her own. Initially hesitant to take the entrepreneurial leap, it was the encouragement from friends and mentors that pushed her forward. Her first client, NBC’s The Singing Bee, hosted by NSync’s Joey Fatone, marked an exhilarating start that opened doors and built lasting relationships.
The PR trailblazer leader career path was far from linear. Before finding her calling in publicity, Amy explored roles from on-camera news reporting to the world of talent agencies. The turning point came during her time working for acclaimed producer Lynda Obst, known for Sleepless in Seattle and One Fine Day. Witnessing the buzz of ABC News camera crews and the sparkle of red carpet premieres ignited her fascination with the entertainment industry and solidified her passion for publicity.
Her early days in PR were spent working with a firm that managed rising stars such as Ben Affleck, Calista Flockhart, Jared Leto, Adrian Brody, and Debi Mazar. These formative experiences shaped her understanding of talent publicity and the intricate dynamics of media relations. The PR trailblazer leader later transitioned into television publicity, contributing to the relaunch of EXTRA in 1999 and working with Paramount on Hot Ticket and the Blind Date spin-off, Rendez Vouz.
A pivotal chapter followed at Wheel of Fortune, where Amy spent five years passionately promoting America’s favorite game show. It was during this time that she realized her growing desire to build something of her own. The Prenner Group became the embodiment of her journey—a boutique PR firm grounded in storytelling, authenticity, and an unwavering commitment to excellence.
Furthermore, at its core, The Prenner Group’s success is built on relationships—those with clients, media professionals, and creative collaborators. Authenticity, trust, and collaboration are the foundation of everything Amy and her team do. It’s this human element, combined with strategy and innovation, that makes The Prenner Group one of the most respected PR firms in the industry.
Experience-as-a-Service: A Holistic PR Philosophy
At The Prenner Group, PR is more than publicity—it’s about creating a complete communications experience. Their “Experience-as-a-Service” model integrates strategy, digital presence, publicity, and events into one cohesive vision.
“We’re moving beyond traditional PR to create partnerships that deliver long-term impact,” Amy explains. This approach ensures every element, from media outreach to brand storytelling, works together to build not just visibility, but credibility and emotional connection. The result is a comprehensive experience that strengthens client brands from the inside out.
What Sets The Prenner Group Apart
The Prenner Group’s distinction lies in its blend of strategic acumen and personal attention. Amy and her team offer the reach of a large agency but with the intimacy and flexibility of a boutique firm. Their relationships with media professionals and industry insiders are deep-rooted, and every campaign begins with listening, understanding, and crafting strategies tailored to each client’s goals.
“Clients choose us because we don’t take a cookie-cutter approach,” the PR trailblazer leader shares. “We dig in, understand their vision, and deliver meaningful, lasting results.”
Harnessing Technology to Elevate Storytelling
The technological revolution has reshaped the PR and entertainment industries, and The Prenner Group has fully embraced the transformation. From AI-driven media monitoring to real-time analytics and digital storytelling tools, technology has become integral to their operations.
“Technology helps us track engagement, anticipate trends, and refine messaging—but what’s most important is how we use those insights to tell more compelling stories,” Amy says. For her, innovation and intuition go hand in hand. While technology provides precision, the human touch remains the cornerstone of great communication. This philosophy enables The Prenner Group to stay ahead of the curve while preserving the artistry and emotional intelligence that make stories resonate.
Turning Challenges into Opportunities
Every project at The Prenner Group is a lesson in creativity and perseverance, according to Amy. One recent campaign involved an independent documentary competing for visibility during a packed awards season. With limited resources, her team focused on positioning the filmmakers as thought leaders, resulting in national press coverage, festival recognition, and a remarkable boost in visibility.
Another success story involved a wellness brand struggling to stand out in a saturated market. By developing a compelling founder story and securing high-impact lifestyle features, Amy and her team helped elevate the brand’s reputation almost overnight. In both cases, success stemmed from strategy, persistence, and storytelling that connects with people on a human level.
Building Exceptional Client Experiences
For Amy, client relationships are partnerships, not transactions. Every engagement begins with a customized roadmap aligned with the client’s goals and evolves as the brand grows. Open communication, real-time updates, and transparency are the cornerstones of her approach.
“Our clients always understand the ‘why’ behind what we’re doing,” the PR trailblazer leader notes. This clarity builds trust, and trust builds longevity. Many of The Prenner Group’s clients have remained with the firm for years, a testament to the mutual respect and commitment that define these relationships.
A Standout Year: Milestones and Achievements
The year 2025 was a landmark for The Prenner Group. The agency played a crucial role in launching and promoting several acclaimed film and documentary projects, generating remarkable earned media across entertainment, lifestyle, and purpose-driven sectors.
Amy is particularly proud of the agency’s expansion into advanced analytics and reporting tools, giving clients deeper insights into how their stories connect with audiences. “Beyond the numbers, maintaining the boutique-level service we’re known for has always been our top priority,” the PR trailblazer leader says. Despite growth, The Prenner Group continues to offer the same personalized attention that defined its beginnings.
Adapting to a Changing Media Landscape
In today’s dynamic media environment, Amy understands that adaptability is everything. “To grow and evolve with the media landscape, we must embrace the changes that are upon us and not be afraid,” she asserts.
Earned media, once the core of PR, has become harder to attain, making it more valuable than ever. For The Prenner Group, this challenge is an opportunity. Amy and her team are relentless in leaving no stone unturned to secure the best exposure for their clients. Her vision extends beyond traditional publicity; the PR trailblazer leader aims to cross over into production, working hand in hand with clients on their creative projects. “Our ultimate goal is to think like producers, not just publicists,” she explains.
The Road Ahead
Under the reign of Amy, as The Prenner Group looks to the future, its focus remains on growth through innovation. The firm is expanding into predictive trend analysis, branded content, and digital reputation management, while continuing to strengthen its presence across entertainment, lifestyle, and tech sectors.
Amy’s vision remains clear—to help people and brands tell great stories that make an impact. “We’re not just chasing headlines,” she says, “we’re building communications strategies that move the needle.”