In a world hungry for authenticity, connection, and purposeful change, Dr. Ignacio Bonasa stands as a guiding light. A visionary in every sense, he has redefined leadership not as a top-down exercise in control but as a soulful journey rooted in humanity, emotion, and meaning. From a successful career in the banking world to becoming the driving force behind a global movement for human-centered leadership, Dr. Bonasa has proven that transformation begins from within — one soul at a time.
From Law to Leadership with Soul: A Transformational Journey
Dr. Bonasa’s academic pedigree is impressive. With a Law degree, an MBA from ICADE, and the prestigious General Management Program (PDG) from IESE under his belt, he continued to pursue a Doctorate in Leadership and Organizational Transformation, followed by an Honorary Doctorate in Human Development. These accomplishments reflect a deep commitment to learning, growth, and societal betterment.
For more than 20 years, Dr. Bonasa held senior executive positions in the banking sector, including BBVA Portugal and Caja Rural de Aragón. But something was missing — something deeper than strategy or numbers. It was soul. Recognizing this void, the visionary leader made the bold decision to leave behind traditional notions of leadership and chart a new path.
Today, he is the Founder and President of several soul-driven initiatives including Liderarte, Resetéate, the European Wellbeing Association, the European Association of Soulful Organizations, and the global social movement Turn the Table. Each of these reflects his unwavering commitment to awakening, inspiring, and transforming lives from the inside out.
Purposeful Projects that Heal and Inspire
At the heart of each of Dr. Bonasa’s initiatives lies a clear mission: to humanize leadership, restore meaning to professional life, and help individuals reconnect with their essence.
- Liderarte is a trailblazing platform that uses the innovative Learning Through Art® methodology, centered on the 4A Model: Learning, Attitude, Soul, and Action. This model brings emotion and creativity into leadership development, creating more human-centered leaders.
- Resetéate offers tools to reset the mindset by combining neuroscience, emotional intelligence, and the discovery of personal purpose.
- Turn the Table (Dale la Vuelta a la Tortilla) is a global social movement that converts personal adversity into collective strength and healing through storytelling, emotional conversations, and supportive communities.
- The European Wellbeing Association promotes holistic wellbeing in organizations through a powerful blend of training, research, and advocacy.
- The European Association of Soulful Organizations supports companies in cultivating emotionally intelligent, value-based cultures that reflect a true sense of purpose.
Together, these projects form a symphony of soulful innovation.
Guarding the Soul of Each Mission
As the Founder and President of these initiatives, Dr. Bonasa’s primary role is to safeguard the essence — the soul — of every project he leads. From strategic development and team building to mentorship and global alliances, the visionary leader remains deeply involved in every aspect of their growth.
His notable achievements include positioning Liderarte as a European and Latin American benchmark in art-based learning, scaling Turn the Table into an international movement of hope, and publishing The Recipe for Wellbeing, a book that has evolved into a respected corporate program. He also introduced groundbreaking certifications like ARTEcoaching® and Soulful Organizations, now used by top professionals and institutions across the globe.
The Challenges of Staying Soulful in a Fast-Paced World
Despite his success, the journey has not been without challenges. Dr. Bonasa candidly acknowledges the difficulty of staying grounded in a world often obsessed with speed and superficiality.
His greatest motivation, however, lies in the lives he touches. “Every time someone says, ‘this changed my life,’ I remember that purpose is the most powerful fuel of all,” Dr. Bonasa shares. It is this emotional drive — not metrics or milestones — that sustains his vision and reinforces the importance of soulful leadership.
A Team of Soul Artisans and a Culture of Growth
What sets Dr. Bonasa’s work apart is not just the message but the medium. His teams are not conventional employees — they are soul artisans: musicians, psychologists, artists, facilitators, educators, and creatives who all contribute their unique gifts toward a shared purpose.
The culture within his organizations is anything but corporate. It’s emotional, horizontal, joyful, and deeply collaborative. Innovation is sparked through emotional safety, shared purpose, and deep listening. In his world, people don’t just work — they transform.
A Leadership Style Rooted in Humanity
Dr. Bonasa defines his leadership style as emotional, conscious, and authentic. He leads not with a rigid plan but with intuition, vulnerability, and a deep trust in the process. He doesn’t aim to control the wind — instead, he adjusts the sails with purpose and presence.
His personal mantra, “I can’t change the direction of the wind, but I can adjust the sails to reach my destination,” encapsulates this philosophy of soulful navigation. For the visionary leader, leadership is not about commanding others but awakening something powerful within them.
Recognition on a Global Stage
Dr. Bonasa’s work has not gone unnoticed. He has received numerous accolades, including:
- BIZZ Business Excellence Award (2025)
- Prime Awards for Innovation in Human Development
- Recognition as the Most Influential Wellness Voice Bridging Art, Leadership & Purpose
- Turn the Table nominated for prestigious social innovation awards in both Europe and Latin America
- Featured in top international media including CIO Today, Entrepreneur Insights, Business Leaders Review, and The Most Dynamic Risk Management Leaders 2025
These recognitions are not just professional milestones — they are proof that soulful leadership resonates globally.
A Bold Vision for 2025–2026
Dr. Bonasa’s eyes are set firmly on the future. His strategic roadmap for 2025–2026 includes:
- Launching the University of Wellbeing, a global hub for education that blends art, science, and soul.
- Scaling the Soulful Organizations Certification to major companies, including those in the IBEX35.
- Expanding Turn the Table into more than 15 countries as a global movement for emotional healing.
- Releasing new editions of The Recipe for Wellbeing and expanding the Resetéate Corporate model worldwide.
- Institutionalizing emotional storytelling as a tool for leadership and cultural transformation.
These ambitious plans reflect a continued commitment to bridging art, emotion, and social impact on a global scale.
The State of the Sector: A Human Revolution Begins
According to Dr. Bonasa, we are at the start of a human revolution. He believes the future of leadership lies in emotional intelligence, authenticity, and soulful purpose — not in cold KPIs or transactional models. “Soul is not a luxury. It’s a strategic necessity,” he asserts. And as more organizations awaken to this truth, those that resist will find themselves left behind.
A Purpose-Driven, Impact-Oriented Business Model
At the core of Dr. Bonasa’s outreach strategy is a B2B model focused on purpose and social impact. His organizations collaborate with corporations, foundations, institutions, and governments to design immersive, emotionally intelligent experiences. Rather than relying on traditional marketing, they grow organically — through storytelling, community-building, and the emotional loyalty of clients who’ve been transformed by the work.
When Purpose Meets Soul, Transformation Begins
Dr. Bonasa is more than a visionay leader — he is a soulful architect of transformation. In an era marked by burnout, anxiety, and emotional fatigue, his work offers something rare and essential: hope. His journey reminds us that true leadership begins not with authority but with authenticity. That transformation is not driven by profits but by purpose. And that when we lead with soul, we don’t just build organizations — we heal humanity from within.
Advice to the Next Generation of Changemakers
To aspiring entrepreneurs and changemakers, Dr. Bonasa’s advice is both practical and poetic: “Build what you wish had existed for you. Start from your pain. Turn your wounds into service. The world doesn’t need more perfection — it needs more truth. And remember: your soul knows the way. Follow it.”